So it is pretty straight forward what people like in their personal photos: Guys want to look cool, Girls want to be beautiful. Easy to say, but it takes some skill to bring this out in an image.
Marcus is cool and looks cool in the shot we took today in San Jose Japan Town.
Marcus San Jose, 2015.
Pro tip: Shoot men on the "short" side from a lighting perspective as a good starting point for cool. I need to do this on every photo shoot.